ABOUT THE WORKSHOP
This two day workshop is designed specifically to help the ag banker become
more effective in lending to farm and ranch operations that use sophisticated marketing
strategies.
WORKSHOP OBJECTIVES
 | Identify and illustrate marketing tools available for ag
commodities |
| Identify and illustrate commonly used marketing strategies and
their impact on risk |
| Provide hands-on experience in using various marketing tools
|
| Illustrate the importance of a formal marketing plan and
identify key components |
| Identify the impact on the financial needs and credit risk of
borrowers using sophisticated strategies |
| Provide an overview of the factors used to drive the decision
making of the ag marketer |
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KEY WORKSHOP TOPICS
| Effective Marketing Management
|
| Basic Marketing Alternatives
|
| Use of Options |
| Developing a Marketing Plan
|
| Financing the Ag Marketer
|
| Technical Analysis |
A key feature of the workshop is an interactive case study
which is used throughout the two days to provide hands-on experience in marketing the
commodities for a farming operation. Participants work in small groups to make marketing
decisions which are processed by a computerized simulation model to generate the impact on
the borrower’s financial position throughout the year.
WHO SHOULD ATTEND
Agricultural lenders, credit analysts, and loan approvers who
are involved involved in delivering credit to farm and ranch operations.
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