|
Animated
Visualization of the Changing Farm Customer |
| |
|
| Farming is in the midst of a major transformation,
not only in technology and production practices, but also in size of
business, resource (land) control and operation, business model and
linkages with buyers and suppliers. The forces driving this
transformation are many, emanating from economic, social, and
technological roots. Throughout its history, Centrec has assisted
agribusiness firms in understanding and responding to structural
change. Centrec is introducing new products to enable decision
makers to better anticipate the effects of the current forces of
change buffeting the farm and agribusiness sector. Information
relating to these products includes:
·
Exploring for Profitability in YOUR Future Ag Marketplace
describes a custom-designed workshop enabling decision makers to
craft and experience alternative futures in their market place.
·
How Are Your Customers
Changing? is a short, animated, visualization illustrating the
potential effects of structural change on the number of farms and
the acreage controlled by alternative farm size categories over the
next 15 years. |
| |
| Centrec recently has delivered major presentations
on the topic of structural change. Please explore the links below
to examine and obtain copies of materials from those presentations:
“A Dynamic View of the Customer for Farm Inputs” is a presentation
delivered at the American Seed Trade Association’s 34th Soybean Seed and
59th Corn and Sorghum Seed Conference.
·
Abstract
·
Summary PowerPoint Slides
(flash required) |
| |
| “Farmers of the Future: Market Segmentation and Buying
Behavior” is a presentation delivered at the 2004 Annual Meeting of the
International Agribusiness and Food Management Association.
·
Paper
(169 kb pdf file) |
| |
|
